RWS Team
July 19, 2017
2 min read
The Social Wall
Business & Strategy

The Social Wall

Social Networks represent a communication channel that companies cannot do without in order to implement an effective strategy...

Social Networks represent for the company a

Day after day, their importance increases. Users who have a profile on at least one of them are always increasing, the number of contents shared with their network of contacts grows exponentially, the duration of time spent on social networks becomes more and more significant. In addition to all this, we must add the influence that the introduction on the market of devices, such as

Considering all these aspects, one begins to understand the role that social networks can play in a communication strategy aimed at a very specific target of customers.

WHAT ARE SOCIAL NETWORKS FOR?

Let's clarify a fundamental aspect:

The greatest difficulty for any type of company is to aggregate the different communication channels.

THE SOCIAL WALL IS BORN

From this premise, our flagship product, the Social Wall, was born. Our goal was to offer the customer a highly dynamic website. In fact, through the Social Wall, by simply posting on their social channels, there will be a constant update of their own web portal and not only. The objectives that can be achieved with this system are multiple. Among the main ones, making the visits of their own customers to their site habitual, which for a static and little updated website, means practically losing that particular customer after the first access. Another benefit is that of grouping all their communication channels simply in a single portal. Thus, there will be no need to publish the same type of content for multiple social channels, but to exploit each of them with very specific objectives.

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AIBusiness

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